Founder’s Story

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Sean K Lim the founder of touchinSOL cosmetics brings together the best in K-Beauty technology and global pop culture trends.  With a positive message and a cheeky attitude, our skincare and cosmetic products are designed for the truly adventurous.  Highly advanced formulations from the beauty capital of Seoul means all the products have cutting edge colour payoff and more.

 

For founder Sean K Lim, makeup and fashion trends can’t come fast enough. Constantly curious, he insistently delves into every new texture, technology and trend he can get his hands on.

 

Obsessed with music, movies, fashion, food and technology, his eclectic interests are reflected in every aspect of the Korean beauty brand.

 

A perfectionist at heart, nothing goes unnoticed and he insists on personally trying every cleanser, primer, alphabet cream, tin, lip colour, eye colour, liner and mascara we launch.

 

While he remains a man of few words, his actions speak volumes. In record time (only 3 years) he’s taken the cosmetics brand from its humble beginnings in Korea to the shelves of Sephora USA and Priceline in Australia.

 

For founder Sean Lim trends can’t come fast enough. Constantly curious he insistently delves into every new texture, technology and trend he can get his hands on. Obsessed with music, movies, fashion, food and technology, his eclectic interests are reflected in every aspect of the brand. A perfectionist at heart, nothing goes unnoticed and he insists on personally trying every product we launch.

 

While he remains a man of few words, his actions speak volumes. In record time (only 3 years) he’s taken the brand from it’s humble beginnings in Korea to the shelves of Sephora. And if that wasn’t enough, he’s launched 4 new brands, which have rapidly been taking Asia by storm. Cool as a cucumber, he somehow keeps it all in check, amidst the beehive of activity that’s just below the surface.
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